Something has gone missing. Dead Internet theory has been decrying the lack of soul online for almost a decade. But now even the human generated content feels as aimless and just as algorithmically driven as the slop that proliferates so much of our online spaces. The heart is gone. Reason for posting and sharing something has been twisted and warped into a clamouring for views, likes, duets, reposts & remixing. Above all the motive of being able to sustain yourself through shit posting has taken even those with enough means already, like certain tech billionaires, down to play in the muck.
